Course annotation:
The course aims to teach participants to work with an essential phenomenon of modern marketing thinking: brand. After completing the course, students will be able to evaluate the concept of the brand, develop brand strategies, identify the brand, determine its value and position in the marketplace, plan and implement marketing programs to establish the brand as well as apply theories and models that are used to make decisions about the brand, and the impact of the brand on complex marketing programs in the enterprise.

The target audience for the course.

Lecturer. Ing. Miloslava Chovancová, CSc.

Course length: 4 hours