Digitization, automation, and data analysis are changing the way companies plan, manufacture, manage costs, and lead their employees. A successful manager therefore needs to understand not only people but also business processes, finance, and modern technologies. It is precisely these areas that the new session of the Business Manager Academy’s lifelong learning program at the Faculty of Management and Economics at UTB in Zlín brings together.
The seven-week program will offer participants a comprehensive view of business management in the digital age. Starting with managerial and HR skills, the program will gradually move on to process management, industrial engineering, cost and financial management, and culminate in the digitization of economic processes.
Classes begin on January 12, 2027. Applications may be submitted until December 23, 2026.
From Leading People to Data-Driven Business Management
Today’s managers operate in an environment of increasing pressure for efficiency, flexibility, and the ability to make quick decisions. While technology can automate many tasks, it delivers the expected results only when it is integrated with well-designed processes, sound financial management, and people who know how to use it effectively.
The Business Manager Academy therefore does not view individual areas of management in isolation. The program begins with leading people and teams, continues through organization and the improvement of business processes to costs and finance, and concludes with digitalization, which connects all the previous areas.
Participants will acquire managerial and HR skills, learn to model and evaluate business processes, work with financial statements, calculate costs, and assess return on investment. At the same time, they will gain an overview of the automation of financial operations, digital documents, working with large volumes of data, and current concepts of Industry 4.0 and 5.0.
Seven Practice-Oriented Modules
The program consists of 42 hours of classroom instruction and is divided into seven six-hour modules:
- Management Skills
- Human Resources in Management
- Organization and Management of Business Processes
- Industrial Engineering
- Cost Management Tools and Methods
- Corporate Financial Management
- Digitization of Economic Processes
Classes will be held every Tuesday from 9:00 a.m. to 3:30 p.m. at the Faculty of Management and Economics at UTB in Zlín. The individual modules build upon one another and combine lectures with interactive seminars, case studies, practical calculations, and training exercises.
The final assessment will take place on March 16, 2027. During this assessment, participants will demonstrate their ability to integrate the knowledge they have gained and apply it to solve specific situations. The final project may also be based on a real-world problem at their company, such as a proposal for improving or digitizing a selected process.
Experience from Projects Implemented in Companies
A team of experts from the Faculty of Management and Economics at UTB in Zlín will guide participants through the program. The instructors combine academic knowledge with experience gained from implementing process management, lean manufacturing, controlling, and digitization in business practice.
The following experts are participating in the program:
Prof. Ing. David Tuček, Ph.D.;
Prof. Ing. Boris Popesko, Ph.D.;
Assoc. Prof. Ing. Jana Matošková, Ph.D.;
Assoc. Prof. Ing. Adriana Knápková, Ph.D.;
Ing. Petra Benyahya, Ph.D.;
Ing. Denisa Hrušecká, Ph.D.;
Ing. David Homola, Ph.D.;
Ing. Michal Pivnička, Ph.D.
The course also draws on experience from projects carried out at companies such as HELLA, Continental Barum, Meopta, Greiner Packaging, and PwC. Emphasis is placed on the immediate applicability of the knowledge gained in day-to-day managerial work.
Who Is the Academy For?
The program is particularly suitable for employees in leadership and specialized roles, those interested in career advancement, and managers who wish to develop improvement or digitalization projects within their organizations.
There are no formal admission requirements. The only prerequisites are a basic understanding of organizational management and a desire to develop practical managerial skills.
Successful graduates will receive a certificate of completion confirming the competencies they have acquired.
Dates, Cost, and Registration
Classes will be held from January 12 to February 23, 2027, in Conference Room 111 on the ground floor of the Faculty of Management and Economics building at TBU in Zlín. The final project defense will take place on March 16, 2027.
The program fee is:
- 24,000 CZK without lunches;
- 25,000 CZK including seven lunches.
This service is exempt from VAT pursuant to Section 57 of the VAT Act. The fee includes study materials, light refreshments, and the final assessment of knowledge.
The application deadline is December 23, 2026.
For more information, please contact:
Email:
Phone: +420 606 777 280 or +420 733 690 583
Detailed Program and Registration
Detailed information about the content of individual modules, the schedule, instructors, cost, and registration options can be found on the website of the Faculty of Management and Economics at UTB in Zlín.